Who we are | Metron Market Research

A team of specialists at the service of companies

We are a company specialized in tailor-made marketing research at the service of companies operating in the “business to business” (B2B) and “business to consumer” (B2C) sectors.

With the contribution of our research and analysis, our client companies always manage to obtain a rich baggage of information, which allows them to make the most suitable and effective decisions, with positive effects on the levels of profitability and market share. That is why we can assert that our market research is of high added value.

Our market research is always “tailor-made”, because each company has specific and unique needs, and we do everything possible to meet them and to contribute to their success.
Metron was founded in 1988 by former industrial company executives with many years of experience in the areas of marketing, market research and strategic planning.

Our key individuals:



Maria Bordoni – In 1988 she founded Metron after 15 years of experience in the marketing and market research areas of a large foodstuffs company. She has a degree in Economics. She has been a member of ESOMAR for more than 25 years. She is an AIF-certified (Italian Trainers Association) marketing instructor. She has collaborated for more than 10 years with one of the most important managerial consultancy companies operating on a global level.

Senior Partner


Laura Bindas – With a degree in Economics, she has been dealing with market research for 20 years and has experience in the management of international projects. She is a Marketing and Market Research instructor.

Senior Partner


Claudio Gradassi – Degree in Statistics and Computer Sciences for Company Management. He has joined Metron in 2005; he is fieldwork and project manager and is in charge of statistics processing.

The other members of the staff (analysts, psychologists, sociologists and specialized interviewers) have been cooperating with the company for years and have an excellent professional curriculum vitae.

Metron has a wide network of interviewers and mystery shoppers at its disposal covering all regions of Italy on a capillary level and, thanks to its membership in the Business Information Group (global market research), is structured to conduct market research throughout the entire world, guaranteeing an extremely high qualitative standard wherever it operates.


If you would like more information on this topic or would like to ask for a quote, please contact us.