Methodologies | Metron Market Research

The methodologies we use to obtain information

To find the market information already available, we turn to so-called desk research.

To obtain information of a qualitative or diagnostic nature, we use:

focus groups

in-depth interviews (face-to-face or telephone)

mystery visits/shopping

ethnographic sessions.

To gather information of a quantitative type, we use these techniques:

CATI (Computer Assisted Telephone Interview)

PAPI (Paper and Pen Interview)

CAPI (Computer Assisted Personal Interview)

CAWI (Computer Assisted Web Interview)

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