To find the market information already available, we turn to so-called desk research.

To obtain information of a qualitative or diagnostic nature, we use:

• focus groups
• in-depth interviews (face-to-face or telephone)
• mystery visits/shopping
• ethnographic sessions.

To gather information of a quantitative type, we use these techniques:

• CATI (Computer Assisted Telephone Interview)
• PAPI (Paper and Pen Interview)
• CAPI (Computer Assisted Personal Interview)
• CAWI (Computer Assisted Web Interview)

If you would like more information on this topic or would like to ask for an estimate, contact us.